报名已开始，席位告急，大咖现身，2026中国国际新能源供应链大会暨出海论坛即将开幕！

过去三年里，中国新能源汽车不断刷新全球纪录：销量第一、渗透率第一、创新速度第一。

Over the past three years, China’s New Energy Vehicle (NEV) sector has shattered global records: #1 in sales, #1 in market penetration, and #1 in innovation speed.

但另一个更少被讨论、却更关键的现实是——每一家最终赢下来的车企，背后站着一条能打的供应链。

But there is a quieter, yet far more critical reality that is rarely discussed: Behind every winning carmaker stands a winning supply chain.

是的，造车，正在变成供应链的竞技场。

Car manufacturing has evolved into a supply chain arena.

这两年造车行业真正的输家，几乎都不是输在产品，而是输在供应链。

The true losers in the industry over the last two years didn't fail because of their product; they failed because of their supply chain.

而 2025/2026 年，这条链条正在经历前所未有的变化：本地化政策加速推进、芯片与关键零部件再度成为不确定风险点、软件定义汽车让供应商能力模型彻底重写。

As we look toward 2025/2026, this chain is undergoing unprecedented disruption: localization policies are accelerating, chips and critical components remain volatile risk points, and the "Software-Defined Vehicle" (SDV) shift is completely rewriting the supplier capability model.

▪ 巨头主机厂需求骤变，如何快速响应？

(Cars)Cars: Giant OEMs change requirements overnight—how do you respond instantly?

▪ 软件定义一切，你的代码能力如何跟上？

(Codes)Codes: Software defines everything—can your coding capabilities keep up?

▪ 全球化扩张受阻，现金流如何持续？

(Cashflow)Cashflow: Global expansion is hitting walls—how do you sustain liquidity?

在这样的节点，我们觉得，是时候把行业最关键的问题摆上台面了。

At this pivotal moment, we believe it is time to put the industry's most critical issues on the table.

2026年3月13日，“Cars · Codes · Cashflow”新能源大会 ，我们决定做一件行业很少有人做的事：把供应链请到 C 位。

On March 13, 2026, at the "Cars · Codes · Cashflow" NEV Conference, we are doing something the industry rarely does: We are giving the microphone to the Supply Chain.

并且我们邀请到一个能把供应链讲透的人——一个真正在 OEM 一线做过、带着中国供应链一起成长过的人。

We have invited the one person who can truly deconstruct the supply chain dilemma—someone who has operated at the highest level of an OEM and grew alongside China’s supply chain.

魏兰德博士Dr. Johann Wieland

原华晨宝马总裁兼CEO，长期负责 BMW 在中国的业务与本地供应链体系建设

Former President & CEO, BMW Brilliance Automotive (BBA),Long-term leader of BMW’s China business and local supply chain architecture.

几十年 OEM 管理经验，让他对“供应链如何真正构成竞争力”，有第一视角的底层理解；而合资与全球化背景，则让他能够把中国供应链的机会、短板与国际趋势，讲得既真实又完整。

With decades of OEM management experience, Dr. Wieland possesses a "first-person" understanding of how a supply chain constitutes core competitiveness. His background in both Joint Ventures and Global Operations allows him to articulate the opportunities, gaps, and international trends of the Chinese supply chain with brutal honesty and completeness.

在新能源与智能化时代，一个车型的复杂度前所未有地提升：

In the era of electrification and intelligence, the complexity of a single vehicle model has skyrocketed:

▪ 动力总成从机械件变成软硬件混合体

Powertrains have shifted from mechanical parts to hardware-software hybrids.

▪ 电池安全、BMS、热管理成为决定生死的技术

Battery safety, BMS, and Thermal Management are now life-or-death technologies.

▪ 智驾、域控、中央计算需求迫使供应商具备软件能力

Smart Driving & Domain Controllers force suppliers to become software powerhouses.

一句话：不是车企能不能造，而是供应链能不能跟上。

The verdict: It’s not about whether the carmaker can build it; it’s about whether the supply chain can support it.

魏兰德博士将从 OEM 的视角，拆解汽车供应链的真实门槛：从选型、验证、认证、量产，到风险管理与备选体系——哪些流程决定了供应商“能不能上车”？哪些能力决定了“能不能活下来”？

Dr. Wieland will dismantle the "Entry Barrier" from an OEM’s perspective: From selection, verification, and certification to mass production and risk management—what determines if a supplier "gets on the car," and what determines if they "survive"?

这是所有供应商、Tier-1、软件公司最关心的问题。未来三年，中国供应链很可能走向两条完全不同的道路：

This is the burning question for every Supplier, Tier-1, and Software House. The future is likely splitting into two distinct paths:

▪ 路线 A：成为全球 OEM 的超级节点，握住成本 + 创新 + 响应速度三重优势。

Route A: Become a Global Super Node for OEMs—mastering the trifecta of Cost + Innovation + Response Speed.

▪ 路线 B：被软硬件割裂、被海外关税政策反复冲击、被“重投资低回报”消耗掉未来。

Route B: Get trapped in a cycle of hardware/software fragmentation, battered by overseas tariff policies, and drained by "heavy investment, low return."

中国供应链到底该怎么走？魏博士会从“宝马合资时代 → 全球化时代”的完整经验给出判断。

Which way should the Chinese supply chain go? Dr. Wieland will offer his judgment based on the transition from the "Joint Venture Era" to the "Globalization Era."

如果你是供应商、Tier-1、Tier-2、软件公司、制造工厂……你一定想知道 OEM 真正的判断标准。

If you are a Tier-1/Tier-2, a software company, or a manufacturer, you need to know the real judging criteria.

这次，我们把问题问得很具体：

We are getting specific:

▪ 什么是 OEM 眼中“能上车”的能力模型？

What is the capability model required to "get on board"?

▪ 软件力如何影响供应商的议价权？

How does Software Competence affect your bargaining power?

▪ 除了成本与质量，OEM 最看重的第三维是什么？

Beyond Cost and Quality, what is the "Third Dimension" OEMs value most?

▪ 如何从“供货关系”变成“共创关系”？

How do you evolve from a "Vendor" to a "Co-creation Partner"?

这是供应链能不能成为“长期伙伴”的关键分水岭。魏兰德博士将结合他在宝马多年的落地经验，第一次系统回答这个问题。

This is the watershed moment for becoming a long-term partner. Dr. Wieland will systematically answer this based on his years of implementation experience at BMW.

因为 2025/2026 年的供应链已经不是“缺货”和“抢产能”的表层问题，而是：全球战略、企业生存、生态位重塑的问题。

Because the supply chain of 2025 is no longer about surface-level issues like "shortages" or "capacity grabs." It is now a question of Global Strategy, Corporate Survival, and Ecological Reshuffling.

无论你是 OEM、供应商、软件公司，还是投资方，这个行业都站在一个重新洗牌的路口。

Whether you are an OEM, a Supplier, a Software Company, or an Investor, the industry is standing at a crossroads.

我们希望把真正有一线经验、有国际视野、能把话讲透的人带到台上，让行业看到更清晰的未来。

We are bringing international vision and frontline experience to the stage to clarify the future.

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因为如果你在做供应链，你需要知道：未来三年的造车赛道，不是由车企决定的，而是由供应链决定的。

If you are working in the supply chain, you need to know this: The next three years of the automotive race will not be decided by the car companies. It will be decided by the supply chain.

而这个未来，我们会在 3 月 13 日一起拆开看。期待与你见面。

Let’s unpack that future together on March 13. We look forward to seeing you.